In many Latin cultures, talking about money has almost been taboo. We grew up hearing phrases like “money doesn’t grow on trees,” “better poor but honest,” or “money is a man’s thing.” No one taught us how to save, how to invest, or how to protect our future. Not because we lacked the ability — but because we lacked access and representation.
But today, that can change. Because having control over your finances is not a privilege — it’s a right. And as Latina women, we deserve to have the tools to make financial decisions that are free, informed, and confident.
Beliefs That Hold Us Back from Financial Well-Being
“I’m bad with numbers”
You don’t need to be an accountant to manage your finances. You just need to understand your current situation and learn how to make strategic decisions with what you have.
“Money is selfish”
Prioritizing your financial stability isn’t selfish — it’s responsible. You can’t take care of others if you’re in crisis yourself.
“My partner/mom/brother handles it better”
Handing over your finances without understanding them only puts you in a vulnerable position. You can — and should — know how your money works.
Common Mistakes in Our Community
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Not having an emergency fund
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Relying only on cash or lending money among friends/family without clear terms
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Using credit cards as income
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Avoiding insurance, thinking “that’s for rich people”
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Not planning for old age or for your children’s future
These mistakes don’t come from irresponsibility, but from a lack of financial education and relatable role models.
Simple Keys to Change the Narrative
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Talk about money without fear: With your friends, your kids, your partner. Breaking the silence is the first step.
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Start with the basics: A monthly budget, a savings account, understanding what types of insurance you need.
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Look for resources in your language and from people who understand your cultural background.
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Invest in yourself: In education, in financial guidance, in time. Nothing pays off more than learning how to manage your money.
You’re not “bad with money.” No one taught you — but now you can be the change in your family, your community, and your story. Financial planning isn’t just a practical tool — it’s a way to empower yourself, break the cycle of scarcity, and build a lasting legacy.
